What is SEO Copywriting? How to Write an SEO-friendly Copy? Beginner's Tips

SEO copywriting is the practice of writing advertising content by making it search-friendly in the search engine/browser. The purpose of SEO copywriting is to increase brand awareness by reaching a maximum number of people. Furthermore, it helps in improving the ranking of the website.

Are you in search of a guideline to optimize your site in the search engine? Knowing the work habit of a search engine is necessary before diving into SEO copywriting.

Here are tips on writing SEO-friendly copy.

On-page SEO:

On-page SEO is the optimization technique that is in total control of the user. Generating in-depth and quality contents are part of On-Page SEO. You get to modify your URL, Metadata, etc. while working on On-Page SEO. Moreover, it helps in getting organic traffic.

The tricks and techniques that you need to implement while doing on-page SEO are as follows:

i. Write attractive Meta descriptions.

ii. The URL of the page should be simple and short.

iii. Use keywords in the title and in the body part within 100 words.

iv. The keyword density should be optimum. It means that use an equal quantity of keywords in all paragraphs of the content.

v. Use a structured format. This means that you should use numbering and bullets for describing a process or points.

vi. You should keep enough spacing to make it easily readable.

Keyword Selection:

Keywords are simply the words or phrases that people use to surf content on the web. Including such words in the website makes it searchable. A search engine is a programmed machine that identifies certain words and displays them on the search screen accordingly.

The selection of keywords is a wise and crucial process in search engine optimization. The long-tailed and short-tailed keywords can be chosen for your content with the use of different keyword-searching tools.

A few of them are:

· Google’s keyword planner

· Microsoft keyword planner tool

· Soovle

· Google Trends, and so on

Metadata:

Metadata consists of two major components for optimizing website content.

· Meta Title

· Meta description

The meta title is the title that we give to our posts. The length and word selection of the Meta title determines the readability of the contents because this is what users would view initially. Remembering to keep the Meta title between 50 to 60 characters long is mandatory.

Likewise, the text that appears below the title is the Meta description. This is the short descriptive sentence that reveals what’s inside the post. It should contain the main keyword. Likewise, the length should be 130 to 160 characters long.

You must not forget to include the keyword in both the Metadata.

Backlinks:

As you know citations; backlinks are similar components. These are the links from another source to your content or website. It is believed that backlinks generate a vote of confidence and referral for the website.

Here are a few methods to create backlinks for free:

· Contribute your article to a journal or magazine.

· Generate internal links i.e. link different pages from your own website.

· Make use of unique infographics so that others would use them to give you credit.

· Choose social media comments to refer to your web page.

Write attractive content:

No matter the perfection of SEO, dull content would always increase the bounce rate on your website. The bounce rate is the rate of visitors leaving your website which is not a good thing.

So always focus on writing appealing and readable content.

The tips on writing readable content are:

· Make use of simple and relevant language. Do not twist or complicate the sentences for technical writing.

· The first paragraph should be persuasive enough.

· Don’t go out of your title.

· Provide facts

· Give examples

· Target audience as per their age, culture, profession, etc.

Remove objects slowing down the site:

SEO is also affected by the bulky infographics on your website. Several technical factors slow down your web page. A copywriter must know these factors to mitigate them at the correct time.

We have listed some of them here:

· Big-sized or Large images can be cropped or compressed.

· Heavy plugins: Removal of unnecessary plugins will help in speeding up your site.

· Bulky media: Large-sized audio or video files need to be compressed in size.

Making use of software like GTmetrix is recommended to calculate the speed of your website.

Organization of contents:

Your contents need to be clean and precise in order to deliver relevant content to the readers.

Let us help you with the techniques to organize your blog content:

· Making use of an equal density of keywords helps in the process.

· Make use of bullets whenever you need to explain the topic in points.

· Make use of numbering for the procedure.

· Include one topic in one paragraph.

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कोरोनाको पर्खाल

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That’s me!

That’s me! I know a girl who is Brave but Sensitive Emotional and Creative Talkative as well as Tentative Actually, Her attitude fits in none of the nouns and adjectives shhhhh…….. I got a tale to tell Few of her secrets to yell Once upon a time was a full moon(Purnima) with lots of flaws. She kept gasping for Oxygen while sharpening her claws. Her bold feminism and that downpouring rainstorm She was in a dilemma: whether to install an Internet Explorer or Google Chrome She thought: Time: high or low Will come and go Who will stay with even when I say no? Though it was raining, I saw her tears Even in that pitch darkness, I witnessed her fears She thought and thought and thought till her head cracked with pain Yet could not decide which web browser to actually claim Among many, two were the most Between those two she herself was lost This or that or this or that or this……. Severe headache and stress so deep **ck that creep! She shut down her laptop and went to sleep

दया लाग्यो सम्माननीय

दया लाग्यो सम्माननीय तिमीलाई जति यो ग्रिश्मले पोल्छ मलाई पनि त्यति नै पोल्छ तर म तौलिया बेरेर नाङ्गो छाति देखाउँदिन तिमीले त्यसो गर्दा पनि म कुनै उत्तेजनामा आउँदिन खबरदार! मेरो तिघ्रालाई पुरानो थोत्रे फरियामा कैद गर्न नखोज मेरो स्वतन्त्रतालाई तिमि आफ्नो पैतृक सम्पत्ति नसोच मेरो तिघ्रा त्यस्तै छ जस्तो तिम्री आमाको आशिर्वाद छ मलाई मेरी आमा अनि बाबाको नहेर ! तिघ्रामा केहि पाइन्न , खोज ! सायद तिम्री श्रीमतीको आँखामा तिम्रो लागि सम्मान होला ! चुक्….चुक्.… दया लाग्यो सम्माननीय ! कम्तिमा आफुले खाएको थाल त मोल !

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RED:part 1

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